Off page SEO refers to links and other techniques that can be used by websites to improve the position of their websites in search engine results. Not only is Off Page SEO Optimization associated with link-building, but it is also a great way to promoting websites for the purpose of getting a higher ranking in search results.
There are certain rules that have been put in place by Google to ensure that there is fair play and that websites use only white hat SEO methods. Yes, there is a competitive market for websites to attempt to outweigh competitors when it comes to traffic and conversion.
In 2012, Google set up the Google Penguin, a set of algorithm updates and data refreshes that the company uses to enhance the value of its query results for users.
These updates are simply Google’s way of checking up on websites in order to prevent the abuse of SEO rules. This is done in order to keep companies in check. All of our SEO strategies are in compliance to these set of rules. Strivers edge would never use Black hat SEO methods or any forms of search engine spamming.
Google’s recent efforts to produce rankings of organically grown and authoritative internet are immense. There are certain methods that can cause Google to penalize a website when it comes to link building and other forms of off-page SEO link building strategies. Some of these methods include;
At strivers edge we love to play by the rules and due to this fact, we follow the right procedure when it comes to creating backlinks. We understand that Google SEO rules are best followed in order to prevent negative effects of going against the rules. Below are our guidelines;
Google frowns at campaigns that are create solely for the purpose of capitalizing on certain keywords and we do not do this when we create backlinks.
Important Ranking Factors
Page & Domain Authority
This is simply a way of predicting how well a page is ranking on search engine result pages. This ranking is done by MOZ, a worldwide phenomenon when it comes to matters of SEO. Page authority is based on data collected from web indexes and a collection of other pertinent factors that are considered.
This ranking is conducted by Moz and it represents a popularity score which translates into the relevance or importance of web pages.
A citation flow is simply a number that predicts how influential a URL might be in the future. This number is gotten based on how many sites link to a website.
The trust rank or trust flow is similar to the citation flow; it is a number that predicts how trustworthy a page is. This number is gotten based on how trustworthy sites tend to link to their trustworthy neighbors.
Competitors Link Profile Analysis
Today’s cyberspace is active with a lot of competition and it is important for you to be aware of the competitors. Websites compete for the attention of millions of daily users that click away every second. With the use of a great competitive analysis websites can crawl up on competitors’ sites. As much as there are rules that govern the process, you can discover valuable backlink opportunities that they may be using to outrank you organically.
The importance of building relevant backlinks cannot be overstated and for this reason, it is often a major focus for websites. Our methods will help you to earn quick backlinks from a number of high-quality pages. Generally, there are certain things that can be done in order to increase the number of backlinks that your website has. There are a few tips below;
Today, traditional marketing methods are becoming outdated and forward-thinking marketers have divided new ways. Content marketing is one great way to do marketing. It requires a strategic marketing approach that is focused on creating and distributing value in form of content. This subsequently leads to attracting and retaining a clearly defined audience who will drive profitable customer action.
Content Outreach Strategy
Outreach marketing involves the direct promotion of your content to certain influential people who have audiences that are similar to you. The ultimate goal is to market your content to their audience and strivers edge also has you covered in this regard.
Strivers team has been helping me build a strong brand reputation for my website. Great work with excellent communication.
I have worked with Strivers Edge for 1 year. They did a truly fantastic job. If you need SEO, I don’t think you can find a service better than them.
I have been impressed with the service. The SEO results have improved and I would recommend using them.