Discovery is the beginning stage of our SEO services that deals with accurately analyzing your current website SEO strength and determining your long-term goals. During the process, we will learn about your business, your services or products – and your customers. We need to know how you wish to grow and what your business stands for. Furthermore, we will help you set up a realistic goal for your website, help determine how to increase ROI, decrease bounce rates, grow conversions and in general – start setting up a SEO strategy that is fit for your specific business website.
Once we’re done analyzing your website, it is time to set up and launch an effective SEO strategy that is suited just for your business. SEO strategies generally comprise of several key factors such as discovering and implementing targetable keywords and key phrases, finding out your potential client’s interests, optimizing your current content, as well as creating new, unique content for further optimization. Furthermore, we also look at and audit your current link profile. After that, we then set up a campaign that will create new, relevant backlinks and therefore juice up your existing website link profile for higher rankings.
On-page development delves deeply into existing content on your business website pages and blog posts. Even though the content is a big part of any website and therefore any SEO strategy, there are other important factors in play as well. These factors include optimizing your title tags, meta descriptions, URL optimization, H1, H2 and H3 tags, image optimization, and page load speed.
Concerning the content itself, we need to optimize what’s already bringing in traffic and then set up a strategic, keyword-based method for further content creation. Every single page on your website needs to be optimized to the highest standards for search engines, but for the best possible user-experience as well. This is going to help with your website’s bounce rate by optimizing the content found on your website.
If you know anything about SEO services then you know that backlinks take up a great part of it. Search engines will look at who links to your website and whether or not the content on those pages is relevant to what you’re trying to rank for. We will develop and set in place an effective link building strategy that will skyrocket your website with relevant backlinks and therefore search engine like Google will get the idea that your website is an authoritative business with valid content in any given industry.
Common practices with link building also include analyzing your competitor’s backlinks. This practice gives insight into how to set up your own link profile because you will be able to understand how other websites got their rankings. One of many techniques we deal with is the Skyscraper technique. This method involves finding content that’s link-worthy, then improving that content and finally reaching out to the right people for backlinks, in other words – guest posting and blogger outreach.