How to Setup SEO Campaign
  • Posted By: Mandeep
  • |
  • Categories: SEO
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  • Posted: 11th March, 2019

Step by Step Guide to Perform a Technical SEO Audit

A website plays the most important role when we talk about brand recognition. However, many times there are chances that your website does not respond just the way you want it to, this is when you should perform a technical SEO audit on your site. An SEO audit is something that will help in figuring out the vulnerabilities and loopholes in your website.

However, while performing a technical SEO audit there are a number of things that you need to know.

A technical SEO audit gives you a complete analysis of the pages on your site. In fact, SEO audit is one of the best ways to improve search engine ranking. So here is a quick step by step guide to perform SEO audit on the sites and individual pages. However, before that you must plan an audit strategy.

SEO Audit Strategy

Before performing an SEO audit you must plan a strategy to achieve your goals. You can get better at a couple of things by performing the right audit. Some of these include getting an insight about your competitors, analyzing keywords, improve technicality of the site and many more. However, the foremost thing clients are interested in is the ranking on SERPs. Performing technical audit needs a plan and should aim at finding things that are great for the site and things that need improvements. Therefore, you need to perform.

1. Technical analysis
2. On-page analysis
3. Off-page analysis
4. Competitive analysis

Technical Analysis

The primary focus that you need to analyze is how your website is working to make sure that Google bots are able to index and crawl your webpages correctly. If the website having a high number of issues then we need to take special look into all errors and fix them. These issues should not be avoided at all costs. Technical analysis helps you in getting better accessibility and indexability.

There are a number of technical problems need to analyze as follow:

Crawling:

1. How many pages crawled
2. Pages with search engine rankings
3. Pages blocked by robots.txt
4. Pages with external Links
5. Nofollow pages
6. Canonical link errors
7. Pages with technical problems

On- Page Analysis

After done with the technical part the site we need analyze the on-page SEO factors. Now we can start working on the on-page analysis. For this, we will have to work on content and page related issues.

For content issues

Preferably you will have to work on content that accomplishes SEO requirements. The idea is to create content that is generic and speaks for the masses. Working on generic but different content enables Google to index your content from an SEO perspective. Also, try not to work on the same keyword for every page instead of work on ranking different keywords.

Things need to consider while working on content:

1. Need to optimize pages without text or paragraphs
2. Need to optimize Pages without proper keyword optimization
3. Need to optimize Content that appears on several pages
4. Need to optimize Duplicate Content
5. Need to optimize pages for the same keywords

To write good content you must work on writing lengthy articles that target LSI keywords. Moreover, optimize the content and related images if required. Also getting links for the content will help you in improving the ranking.

Individual page issues

As the name suggests individual page issues means understanding the structure and content of every page. When we talk about ranking individual pages content does play an important role. Therefore, it is important to write content that has a good structure keeping in mind the user experience. It will help you in getting better SEO ranking and also get more shares.

Meta Tags and Page Attributes

1. Problems with page titles
2. Problems with meta descriptions
3. Duplicate page titles
4. Duplicate meta descriptions

Page Optimization and Guidelines

1. Problems with H1 Tags
2. Problems with strong and bold tags
3. Pages with i-frames
4. Images with missing alt attributes
5. Pages with big file size
6. HTTP content on HTTPS pages

URL Optimization

1. URL parameters
2. Session ID in URL
3. Too many subdirectories
4. URL too long
5. Questionable URLs

Off-page analysis

The first two steps are all about how the website is going to be perceived by the search engines. However, the off-page analysis is all about how powerful the website domain is. The off-page techniques all depend upon how willing you are to rank your website through off-page skills. So, let’s see how it is done.

The first step shall be building trust. When we talk about Google trust is an important factor to establish a good ranking. By practicing white hat SEO techniques Google establishes a good amount of trust in your website.

Google is constantly updating to improve so it is always good to stick to great SEO techniques to improve search engine ranking and over online reputation.

The other thing that you need to consider is good quality content. Yes, you have heard that before but it really matters. The content should be created keeping in mind the readers.

Indeed it will help your website get a good amount of traffic, superb links, more references, better conversion rate and a significant decrease in bounce rate. The off-page analysis shall help your site in getting better engagement.

Competitive analysis

Once everything is sorted it is time to get started with competitive analysis. So, in this step, you will have to utilize time for keyword research. It will indeed help you in determining the competition as well. You will have to determine the relevant keywords that can further escalate the traffic on your website. You shall look for keywords that people are more likely to search about. Moreover, if you want to beat your competitors you will have to look for keywords that are highly specific and perform well on the search engines.

You shall be looking for a number of options before sending it to the client for approval. The keywords are basically the wall for your website it will basically determine how well your site works on Google. You can use various SEO tools to search for keywords.

Key Takeaway

Technical auditing is a critical part of SEO where great content is a backbone for any site. There are certainly other techniques you need to focus on.

SEO auditing helps in determining the loopholes in your site and it will ultimately help you in improving other things as well. Auditing will help you in improving the website and basically increasing the traffic on the search engine and increasing the sales. These methods can surely help you in website audit however, always make sure to use white hat SEO techniques because it will only hamper the ranking of your site.

Hire SEO Company today to do SEO Audit of your site.

Mandeep

Author

Content Strategist at Strivers Edge

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