What is Structure Data
  • Posted By: Mandeep
  • |
  • Categories: SEO
  • |
  • Posted: 5th May, 2019

What is Structure Data?

Structured data is also known as schema markup. The structured data is a code that simplifies for the search engines to crawl and understand your content in a better way. Structured data basically helps in translating the content to the search engine for better understanding. Search Engines try their best to understand the content. And structured data makes it all easy for the SERPs.

In short the structure data is the language that search engines understand, which uses unique semantic vocabulary. In addition, it helps in providing a better user experience. The search results are précised and accurate along with snippets displayed below the title of the page.

Now, the question is how can you implement schema markup?

To implement schema markup you do not have to learn coding. It is actually quite simple in this article we will discuss step by step implementation of schema markup in Wordpress using Plugin.

Why Structure Data is Important?

Structure Data is an important technique from an SEO perspective. As discussed already it helps the search engine crawlers in getting richer and more accurate information. It helps in boosting the conversion rate and improving the CTR.

The schema markup allows you to stay ahead of your competitors by generating relatively more traffic to the website. All in all, the structure data helps in increasing your visibility on the search engine.

Different Type of Stature Data

The schema markup allows the search engines to understand your site in a better way and as a result, offers better search results. Here are the three most popular schema markups.

1. JSON-LD (JavaScript Objective Notation for Linked Data)

JSON-LD is a format for structured data that is used to mark the website. The format is supported by almost all of the search engines. In fact, the method is recommended by Google to implement structured data.

It is very easy to implement JSON-LD as it is very easy to use as you only have to paste the markup in the HTML document. The JSON-D helps in structuring the data on a page which is further utilized by the search engines to create related entities, which further creates an organized web experience.

2. Microdata

Microdata is used to mark up a set of tags in the pages. The search engines crawl the metadata from the web pages to provide a good experience for the users. The particular information benefits the search engines as they get direct access to the structured data which provides better search results.

In simple words, Microdata provide an easier way to annotate HTML elements using readable tags.

3. RDFa (Resource Description Framework in Attributes)

RDFa is inline markup syntax for metadata extension to HTML5. It is used to markup the metadata on the web pages. The RDFa uses tags within the HTML to help search engines provide better search results. The RDFs adds semantic information to HTML that is based on RDFa.

RDFa is quite similar to Microdata however, one significant difference is that RDF is RDF syntax but it is not the same for Microdata, however, it can be used to extract RDF files.

How to Implement Structure Data?

In these steps we will guide you to implement structured data as it is one of the most powerful technique that aligns the search results for the SERPs. Here are the steps you need to follow.

Steps 1: Install the Schema PRO

Here are few steps that you will have to follow in order to install the schema pro on your website

Download the plugin from the store.
Install the zip file in the backend of your WordPress.
Now you can activate the plugin.

Step 2: Go to Setting and Add Schema

After the activation of the plugin you can now add a new button to create a new schema.

Choose Schema Type

Step 3: Choose Schema Type:

Choose Posts

Now you will be prompted to choose the types of schema that you want to create/include.

Different Types of Schema properties:

Here you will be given different type of schema properties to choose from. Select the type of schema you want to add.

For Example if you choose Article:

Step 4: Choose All Posts

If you choose article then it will give you boxes that imply to article. To integrate article schema you will have to choose all posts in the options.

Step 5: Complete Integration

Once you are done with choosing the properties wait for the integration to be completed.

Here are required properties for Article Schema Integration:

Article Type
Publisher Name
Publisher Logo
Published Date
Modified Date
Author Name

You will be prompted with the above options. Now, select the fields as follows.

Choose Schema Fields

Now sucessfully Article Schema properties added to site.



Content Strategist at Strivers Edge.

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