Shopify SEO Case Study

About Rooted Treasure

“Rooted Treasure” is an online e-commerce store. The purpose of this store is to provide high-quality black castor oil.

Situation

The website was created in a way that redirected all traffic to a “store” page for the products. We knew that this was not optimized for search engines. It was also not mobile-friendly at all.

There were no links to their social media accounts, so we knew we had a lot of work to do.

Solution

The first thing that we did was set up the site’s analytics. This allowed us to see how many visitors they were receiving on a daily basis and where most of them were coming from. We also used Google Tools to optimize the website and its pages for search engines.

Steps Performed:

• Competitors Analysis
• Keywords Research
• On-page and Ecommerce SEO
• Created Collection Pages
• Blogging
• Quality backlinks over quantity

Results