Advertising meaning has completely influenced due to the arrival of digital marketing. People are deploying digital marketing techniques more than traditional marketing. Facebook advertising is so relevant these days. As a large community of people are online and are using Facebook, so it acts as a significant way to connect with your audience. You can use Facebook and can take your brand to the next level.
There are micro-targeting features on Facebook that helps you in reaching towards your target audience. You can easily convey your brand message and reach among those who want your goods and services. The extraordinary thing about Facebook marketing is that you don’t need to spend much money. We will discuss Facebook ad set, campaigning, Facebook ad, the strategy involved, and conversion tracking.
How to Setup Facebook Ads
“In This Tutorial, We Have Come Up With a Complete Facebook Ad Setup Course for Beginners”
Step 1: Choose a Campaign Objective
Every task can be fulfilled if you have some relevant objectives. You can’t proceed further if you don’t set any goals. It is very crucial to know your business objectives. During Facebook ads setup, your objective should be how to grasp more traffic on your website. So that they start knowing your brand. You simply have to make a rough strategy of how your tasks will be accomplished.
Campaign’s objective can be distinguished under the following:-
Awareness:-
In this objective, one can work for providing recognition to their brand by deploying ads on Facebook. It includes:
- Local awareness:– It is deployed for generating awareness regarding your business by running an ad that linked to your website
- Brand awareness:- In this, the reach of ads is made among those people who give more attention to your ads and can assist in increasing brand awareness.
- Reach:- It emphases reaching a Facebook ad to maximum people, so that they can be aware of your brand.
Consideration:-
In consideration, the main motive is to grab more and more people so that they develop an interest in your business and want to know appropriate information. It is achieved via:
- Traffic:- Deploying traffic as an objective, you simply encourage people to visit your site, by creating a campaign.
- Engagement:- In engagement, you can insist on more people to post a comment on your content.
- App Installations:- In this, you can acquire more number of installations of your business apps. This can be achieved by linking the Facebook ads to your Application(App) Store/Google play store.
- Video views:- You can bind the target audience and tend to display their content in the form of videos.
- Lead generation:– Give suitable information about your business in ads and can motivate people to do a sign up for your website or app.
- Messages:- This insists the people execute messenger and accomplish their interactions in messenger. With this, you can start a business regarding conversation. This is a good way to gather leads.
Conversion:-
- Conversions:- In this, those Objectives are included which inspire people to take some interest in your business. This way they can surely purchase or deploy your goods and services.
- Catalog sales:– These goods and products are shown to the customers from your online store so that they can make decisions accordingly.
- Store traffic:- You can use this objective if you want to make dynamic advertising campaigns. In this, these campaigns are accomplished locally.
Step 2: Select Campaign Settings
When you are sure about your objective, then it is time to move further. In the next steps, you have to provide a suitable name for your campaign and decide the budgeting details.
Choose Campaign Name:-
Here you need to pick a relevant campaign name. Many people consider it a simple step but it is relevant to opt the right name for your Facebook ads campaign. For this you have to follow these steps:-
- Understand your campaign type first.
- Choose the target country to whom you want to target in your campaign
- Follow the remarketing principles
- Know what type of ads it should be?
- Can set the Facebook ad campaign name by targeting specific languages.
Campaign Budget Options:-
When you pick your campaign name then, you can also move ahead to generate a split test on the campaign or optimize your budget.
- Campaign Budget:- In this, you can set budgets. A campaign budget is that in which you can fix or set the level of a campaign. There are two options- a daily budget and a lifetime budget that is mostly used.
- Campaign Bid Strategy:- These ads are just like auctions. This strategy involves the amount which you are ready to pay. When you pay this amount, you can achieve the desired results. It offers two strategies for bidding that are the lowest cost and the target cost.
Step 3: Create an Ad Set
Choose the Ad Set Name
Create Your audience
Here are 4 types of audience that we can test :
- Saved Audience: Facebook’s Saved Audiences feature allows us to create audiences that can be reused in multiple ad campaigns. At the top of the “Audience” section of ad set creation, click on Use a saved audience. There you need to select the one you want to use from the dropdown.
- Custom Audience: The audience which allows you to find your existing audiences among those people who are using Facebook. This is a custom audience. It is the ad targeting option. Here you can use customer lists, apps as well as website traffic, engagement as sources. It is used for creating custom audiences of people specifically for the people who are familiar with your business.
- Lookalike Audience: The audience is targeting the audience, having some similarities with the custom audience. Custom audience means that audience which is already on your email list, Facebook users list, and regular website visitors. A lookalike audience has a similar attribute to these people.
- Special Category Audience: The audience possesses high susceptibility to action based on the online behavior that is targeted rather than personal data attributes. Some advertisers on FB have created details that are based on historical performances. Here the advertisers identify the audience with the highest susceptibility for engaging with a specific brand. The main motive behind the designing of Facebook’s special ad audience is to mitigate the risk linked with discrimination.
Choose Ad Placement
The area or the places where you are allowed to execute your ads are called ad Placements. It all depends upon your objective that you’ve opted for creating the campaign. These ads can display on Facebook, Messenger, Instagram, as well as on the Audience network. Two options are-
- Automatic Placements
- Manual Placements
If you want to make your ads delivery under budget, you should deploy the automatic placement settings in the Ads Manager.
Steps to follow for choosing placements for your ads:
Step 1: Move to the Ads manager.
Step 2:- Then opt for your objective.
Step 3: Now, you’ve to choose. Continue.
Step 4:- Move ahead to the placements section.
Step 5:- According to recommendations, choose automatic placements.
Step 6:- You can also edit placements.
In general, the complete list of placements are:
Facebook Ad Placements
- Stories
- In-stream videos
- Instant Articles
- Marketplace
- Right column
- Feed
Instagram Ad Placements
- Stories and feed
Audience Network
- In-stream videos
- Native, banner and interstitial
- Rewarded videos
Messenger
- Sponsored messages
- Inbox
What is the way to select your Facebook ad placements?
As we suggested that automatic placements are good to go with. The following are the ad placements recommended by FB.
- Brand awareness: For brand awareness, Facebook and Instagram are considered as best.
- Engagement: To get the best engagement on Facebook and Instagram
- Video views: If you want to get most of the video views, Facebook, Instagram, and Audience Network work well.
- App installs: Facebook, Instagram, and Audience Network are best for application installations.
- Traffic: Facebook and Audience Network is deployed for getting traffic
- Product catalog sales: Facebook and Audience Network is best for product catalog sale
- Conversions: The most leads to transform into a conversion on Facebook and Audience Network.
Optimize Ad Delivery
Facebook ads delivery optimization is deployed to assist Facebook in knowing the campaign goals. The main motive of ad delivery optimization is to help Facebook’s algorithms know your expected outcomes and which people are eligible to visualize your ads.
The objective you opt at the campaign level helps you know which particular event related to optimization you need to deploy.
- Landing Page Views: Landing Page views let you know how many people, after clicking on an ad, loaded your website.
- Link click:- Here, ads are depicted to the people who make a click on them.
- Impressions:– Here, ads are delivered as many times as it can be possible.
- Reach:- Here, ads are delivered in such a way that it can reach many people as possible.
Step 4: Create Your Ad
The main motive of Facebook ad copy is to make them creative. This is considered as the most crucial step of your Facebook ad campaign. Here you can opt for your relevant ad type. There you are all set to add ad images and copy.
To create ads, you can select an existing Facebook page, or also you can create new ads.
Choose Ad name:
Select Advertisement Page:
Here you need to select the advertisement page which you will be deploying for your Facebook ad advertisement.
Choose Ad Type Format:
There are different formats of ad types; you can select the format of ads according to your needs. You simply need to know which type of ad format works better for you.
- Single Video or Image: Single video or image includes the addition of one image and one video in ad making. It is one of the basic ways of adding ads. Image ads are the most simple way of creating ads. Here are more views on a single video ad. For video ads, you can simply create some gif graphics. Moreover, you can also provide animation for grabbing user attention.
- Carousal: In the carousel ad, almost ten images can be used. It can beautifully depict the motive of the ad. Here in this, you can create a step-by-step description of the ad because you can use ten images here.
- Collection: In this ad format, people can shift from finding to buying in a sophisticated and immersive way. This possesses a primary video or image with four small images linked in a grid layout. It gives users a prompt experience of browsing.
Optimize Ad:
You can optimize Facebook ads by adding relevant features like text, media, Headline, description, etc.
- Media:- In media, relevant images are added that can be used for showing the ad.
- Primary Text:- It is the body text; it is comprised of 125 characters
- Headline:- Headline is the heading of the primary text, which depicts the nature of the Facebook ads.
- Description:- In the description, you can use extra information regarding your ads.
- Destination URL
- Call to Action:- The button convinces people to click on the ad.
Select Pixel Tracking:
Here in this step, you can simply track the visitors. With the help of Pixel tracking, every visitor activity gets tracked.
Review your details and publish your ad.
Tip 1: Facebook Ad Specs
When you make a mind that you will create Facebook ads, you have to keep in mind a lot of details. If you want to make your Facebook ads the best, you need to record several things in your mind. There should be proper text specifications for Facebook ads. Always use relevant character counts. Don’t add anything beyond that range.
The following specs :
Image Ads
- Headline: The headline should not be more than 25 characters.
- Link description: The link description should be of 30 characters.
- Body text: The text of the body should be of 125 characters.
- Campaign objectives: It should be all except video views
Video ads
- Headline: The headline should not be more than 25 characters.
- Link description: The link description should be of 30 characters
- Body text: The text of the body should be of 125 characters
- Campaign objectives: It should all except catalog sales
Carousel ads
- Headline: The headline should be of 25 characters.
- Link description: The link description should be of 20 characters.
- Body text: The body text should have125 characters.
- Campaign objectives: It has all the objectives except engagement and video views
Facebook Stories ads
- Text: There is not any set character count. It should leave 250 pixels text-free at the top and bottom of the ad.
- Campaign objectives: It includes Store traffic, messages, Engagement, catalog sales, etc.
Collection ads
- Headline: The headline should contain25 characters.
- Link description: Link description is not applicable here.
- Body text: In body text, it possesses 90 characters almost.
- Campaign objectives: The main campaign objectives are Traffic, conversions, catalog sales, store traffic
Slideshow ads
- Headline: 25 characters are used for the headline. It can be used less than 25 characters but should not be more than it.
- Link description: The link description should be of 30 characters.
- Body text: The body text contains125 characters.
- Campaign objectives: All
Messenger Inbox ads
- Headline: Headline is not applicable here.
- Link description: Description of the link is not applicable here.
- Body text: It contains125 characters.
- Campaign objectives: It includes Traffic, app installs, conversions, catalog sales, messages
Instant Experience ads
- Text: Experience ads include the blocks of text up to 500 words each.
- Campaign objectives: All except lead generation, catalog sales, and messages
Tip 2: How to Setup Conversion
Setting up conversion tracking on Facebook is a fundamental factor in achieving profits. Conversion helps you in increasing the revenue from your Facebook ads.
Facebook pixels can be deployed to track web visitors’ activities. For knowing about tracked conversions, you need to check out the Facebook ads manager as well as the analytics dashboard.
How to Get Your Facebook Pixel
The role of the Facebook Pixel is as under:-
- It is used for Re-targeting the people.
- Helpful in tracking the performance.
- Assisting Facebook is becoming more advanced
Follow these steps To get and install your Facebook Pixel,
- Firstly go to the Business Manager Page
- Then click on the hamburger menu
- Move to the option of All Tools.
- Then click on Events Manager.
- Click on “Connect a Data Source”
- Choose Data Source as Facebook Pixel
- Add Pixel Details
- Then you need to Click on Install Pixel.
After performing the above-stated steps, you will get three options:
- Add Pixel using partner integration –
- Manually add Pixel code to the website –
- Email instructions to a web developer
- Add pixel code into the website as per recommendation.
What is the reason behind using Conversion Tracking on Facebook?
It assists you in measuring the return on your investment. When you will use it, you can analyze the email subscribers, sales, and other campaigns.
With its help, you can analyze the A/B testing performance.
It assists in optimizing Algorithms of Facebook to work better and get optimized results.
Final Thoughts
You can earn a pretty good amount of profit from Facebook advertising. In this tutorial, we have discussed the Facebook ad setup course.
We hope this tutorial works for you. If you are still facing any issues, don’t hesitate to ask us in the comment box.
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